Its Not Rocket Science it is a common sense call for organizations to return to sustainable business success fundamentals that have proven themselves true over the centuries. Its Not Rocket Science asserts that we already have heard, been taught, and know well the answers for sustainable personal and organizational growth. Businesses must focus on their core to succeed. This book will compellingly present a no-nonsense blueprint for returning business cultures and strategies to a foundation built upon rock solid fundamentals, not shifting sands. Each chapter will open with, The Challenge, which outlines a condition existing in business today, because of a departure from common sense fundamentals and pursuing the latest version of rocket science, and will conclude with, Whats Next?, which are simple steps to follow to implement the chapters lessons.