Levels of Corporate Globalization - E-book

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Levels Of Corporate Globalization - ENG

Developing A Measurement Scale For Global Customer Management

P. Kuchinka

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Sinopsis

ISBN:	9780230511316
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2004-04-30

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the companys own strategic position, thereby enhancing corporate performance.

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