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| ISBN: | 9781118585276 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Wiley Professional Development (P&T) |
| Tema: | Negocios y economía |
| Subtema: | Ciencia de la gestión |
| Año de publicación: | 2013-04-03 |
The world once seemed simple. Manufacturers made things and services companies did things for us. Today we realise that these distinctions are artificial and that services (or servitization) can be a high-value strategy for manufacturers. This book will explain this concept and describe what it takes to successfully exploit servitization