Managing Innovation, Design and Cre - E-book

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Managing Innovation, Design And Creativity - ENG

Bettina von Stamm

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$1,299.00

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Sinopsis

ISBN:	9781119086369
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Education UK
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2008-04-21

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

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