This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organizations credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen tampering with pollution devices, Wells Fargos treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organizations leadership teams and advisory boards will find the material useful.