Marketing 2018 - E-book - 9798214348346

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Marketing 2018 - ENG

William Pride

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$2,700.00

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Sinopsis

ISBN:	9798214348346
Formato:	ePub
Idioma:	Inglés
Editorial:	Cengage Learning US
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2018-08-21

MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps students develop the knowledge and decision-making skills to succeed. It offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

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