Marketing Excellence - E-book

eBook

Marketing Excellence - ENG

Winning Companies Reveal The Secrets Of Their Success

Hugh Burkitt; John Zealley

eBook

$720.00

Disponible

Información adicional
Sinopsis

ISBN:	9780470060933
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Ventas general
Año de publicación:	2007-01-30

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. TheÂ companies it features have been selected because they are winners â€“ both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today most revealing, readable and above all relevant lessons in Marketing Excellence.

eBooks