Marketing Mistakes and Successes - E-book

eBook

Marketing Mistakes And Successes - ENG

Robert F. Hartley, Cindy Claycomb

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$1,179.00

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Sinopsis

ISBN:	9781118808283
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Global Education US
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2013-09-30

Marketing professionals have relied on Hartleys book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

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