This book presents an overview of the life and work of Gustav Ichheiser, a social scientist in Vienna during the early 20th century. Gustav Ichheiser, along with many other Austrian Jews of his time, was forced into exile after the rise of National Socialism in Europe. Ichheisers work is considered an important front runner to the attribution theories. He was one of the first to study the phenomena of social misunderstandings in detail and in relation to concrete problem areas, such as success. The aim of this book is to discuss, on an international level, the importance of Ichheisers theoretical approaches in his time and their relevance in todays context of social and cultural psychology. In addition, the tragic course of Ichheiser biography, an example for many displaced scientists, highlights the importance of bringing a scientist work back into the focus of today current social scientific setting. Memories of Gustav Ichheiser will be of interestto researchers as well as undergraduate and graduate students in the fields of psychology, social psychology, sociology, and psychiatry.