Meta-Luxury - E-book - 9781137005663

eBook

Meta-luxury - ENG

Brands And The Culture Of Excellence

M. Ricca; R. Robins

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Sinopsis

ISBN:	9781137005663
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2012-04-26

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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