Mission-Based Marketing: Positionin - E-book

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Mission-based Marketing: Positioning Your Not-for-profit In An Increasingly Competitive World - ENG

Peter C. Brinckerhoff

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$920.00

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Sinopsis

ISBN:	9780470889862
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Organizaciones sin ánimo de lucro e Instituciones caritativas general
Año de publicación:	20100813

Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management Series outlines a not-for-profit organizations plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in todays world, and the effects of marketing on fundraising.

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