This book examines organizations of consumerist economics, which developed at the turn of the twentieth century in the West and at the turn of the twenty-first century in China, in relation to modernist poetics. Consumerist economics include the artificial “person� of the corporation, the vertical integration of production, and consumption based upon desire as well as necessity. This book assumes that poetics can be understood as a theory in practice of how a world works. Tracing the relation of economics to poetics, the book analyzes the impersonality of indirect discourse in Qian Zhongshu and James Joyce; the impressionist discourses of Mang Ke and Ezra Pound; and discursive difficulty in Mo Yan and William Faulkner.  Bringing together two notably distinct cultures and traditions, this book allows us to comprehend modernism as a theory in practice of lived experience in cultures organized around consumption.