Moralising Global Markets - E-book

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Moralising Global Markets - ENG

The Creativity Of International Business Discourse

Annette Cerne

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$1,980.00

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Sinopsis

ISBN:	9783319759814
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Ética de negocios
Año de publicación:	2018-11-19

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

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