What is the market opportunity: While the overall market for digital cameras has fallen significantly as mobile phone photography quality has improved, the pro and advanced hobbyist market still clamors for more power out of their gear. The Nikon D780 updates the popular D750 and should appeal to hobbyist-pros who may be shooting as a side gig. This book looks to fill a market gap left open by past series disappearing from the publishing landscape.Who are we targeting: Nikon D780 For Dummies assumes the camera will likely appeal to a shooter with a bit more photography know-how than readers of our books on consumer-focused models. This book will contain content more in line with that audiences expectations, but will also include enough basics to help beginning dSLR shooters who simply choose to buy a higher end camera as a starter.