Nudging in Management Accounting - E-book

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Nudging In Management Accounting - ENG

Assessment Of The Relevance Of Nudging In The Corporate Context

Susanne Rauscher; Annika Zielke

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Sinopsis

ISBN:	9783658280178
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Contabilidad general
Año de publicación:	2019-10-16

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitionersâ€™ work.

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