Objects of Desire - E-book

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Objects Of Desire - ENG

Consumer Behaviour In Shopping Centre Choices

C. Dennis

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Sinopsis

ISBN:	9780230509481
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Ciencias sociales
Subtema:	Enfermedad y Cuestiones de Salud
Año de publicación:	2004-11-23

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

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