Essential Investment Guide to Perform Sophisticated Practical Analysis on Long-Term Business Quality

An unparalleled practical training tool for investment analysis, On the Hunt for Great Companies: An Investors Guide to Evaluating Business Quality and Durability helps readers move beyond using rules of thumb for companies or investment hypotheses based on broad-level pattern recognition and instead start using a more thorough approach through sophisticated empirical analysis. Readers will learn how to assess all the essential traits of a good business, including passionate management, staying power, abnormal reinvestment options, low dependency risk, and the ability to identify emerging quality.

This book is supported by a wealth of real-world examples, both contemporary and historical, detailed original illustrations, and true business stories and anecdotes from investor and former comedian Simon Kold. In this book, readers will learn about:


Elements of intense and durable competitive advantage such as scale economies, switching costs, network effects, brands, proprietary resources, and modest value extraction
Methods to formulate falsifiable test statements and empirically test those predictions, rather than relying on heuristics or box-checking
Incorporates memorable investment advice through Kold trademark humorous style


Detailed, sophisticated, and highly actionable, On the Hunt for Great Companies is essential for professional investors of all sizes, in all industries, in both public and private markets.