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Open Evaluation - ENG

Integrating Users Into The Selection Of New Product Ideas

eBook

$1,100.00
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ISBN: 9783834944870
Formato: Page Fidelity
Idioma: Inglés
Editorial: Springer Nature
Tema: Negocios y economía
Subtema: Marketing investigación
Año de publicación: 2013-04-10

Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation� proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. ​

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