Open Innovation Business Modeling - E-book

eBook

Open Innovation Business Modeling - ENG

Gamification And Design Thinking Applications

João Leitão

eBook

$2,180.00

Disponible

Información adicional
Sinopsis

ISBN:	9783319912820
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Microempresas y Empresas pequeñas
Año de publicación:	2018-08-06

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new open innovation bridge â€“ a Tangram model approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the authors development of a gamification perspective and a tool to design open innovation business models.

eBooks