Product Information Management - E-book

eBook

Product Information Management - ENG

Theory And Practice

Jorij Abraham

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$1,100.00

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Sinopsis

ISBN:	9783319048857
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2014-05-05

Product Information Management is theÂ latest topic that companies across the world are deliberating upon. As companies sellÂ online, they are confronted with the fact thatÂ not allÂ information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes;Â theirÂ strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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