Product Innovation in the Global Fa - E-book

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Product Innovation In The Global Fashion Industry - ENG

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Sinopsis

ISBN:	9781137523495
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2017-11-27

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levelsâ€”materials, style and product developmentâ€”and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.Â

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