Psychology of the Consumer and Its - E-book

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Psychology Of The Consumer And Its Development - ENG

An Introduction

Robert C. Webb

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$2,580.00

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Sinopsis

ISBN:	9781461547631
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Psicología
Subtema:	Psicología
Año de publicación:	2012-12-06

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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