This book offers guidance to the next generation of leaders in public service media (PSM) as well as broadcasters, policy makers, governments, and academic researchers around the world on navigating today?s most urgent PSM challenges. Drawing on surveys and interviews with 42 CEOs worldwide, the authors provide clear, experience-based strategies for managing political pressure, competing with commercial and digital platforms, responding to social crises, and sustaining trust. The book delivers actionable frameworks for audience engagement, digital and AI transformation, sports-rights acquisition, funding diversification, and internal leadership development. Offering global cases from companies such as ABC iview, NHK Plus, Prasar Bharati, and DW, the book illustrates how forward-looking PSMs adapt while protecting editorial independence and public value.