Quick Guide Digital Marketing Roadm - E-book

eBook

Quick Guide Digital Marketing Roadmap - ENG

Analysis, Concept Development, And Success Measurement Of Your Digital Marketing

Alexander Schwarz-Musch; Alexander Tauchhammer; Bernhard Guetz

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$1,400.00

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Sinopsis

ISBN:	9783658508234
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Relación con el cliente
Año de publicación:	2026-03-31

This book presents the Digital Marketing Roadmap?a practical framework that helps you plan, execute, and measure your company?s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.

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