There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then. Now they do. This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader job is (helping your team be more successful) and what it not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you. What You Will Learn How to build relationships through one-to-ones How to create opportunities for team members to be successful How to build a culture that supports creativity How to build and manage teams How to give creative feedback How to sell work How to establish your creative vision and build your personal brand Who This Book is For New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.