Retail Analytics: The Secret Weapon - E-book

eBook

Retail Analytics: The Secret Weapon - ENG

Emmett Cox

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$540.00

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Sinopsis

ISBN:	9781118148327
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Industrias venta al por menor
Año de publicación:	20110913

Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have.Â Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined.

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