This book provides a groundbreaking exploration of image semiotics. Going far beyond traditional analyses of static visual texts, it includes dynamic imagery, literary iconography, and psychological images, offering a holistic view of how semiotics permeates various forms of media and cultural expression. The book integrates various case studies on Chinese culture, providing scholars outside China a unique lens through which to understand Chinese cultural thinking through semiotics. This approach not only enriches the academic discussion but also enhances cross-cultural understanding. In addition, the book collects and synthesizes significant achievements in semiotics, incorporating traditional visual theory research from the Panofsky and Warburg schools. This synthesis forms a comprehensive “semiotics of images,� providing an interdisciplinary analytical framework for contemporary “media spectacles.� The book employs multiple methodologies to dissect the visual image spectacles constructed by modern media signs, culminating in a macro-level understanding of cultural spectacles. Furthermore, it situates the comparison between Chinese and Western civilizations within a broad context of cultural philosophy and history, enriching the discourse on cultural differences and similarities.