The definitive guide for using social media to build more effective organizations Todays networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, help their employees get more done faster, and improve leadership development-all while improving their bottom line. Experts from Oracle Corporation offer practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizations Drawing from case studies of companies like NetApp, Cisco, and Genentech, the authors demonstrate how social media will help organizations thrive for years to come