Strategic Equity Partnerships in Pr - E-book

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Strategic Equity Partnerships In Professional Football - ENG

Evidence On Stakeholder Attitudes For The Case Of The German Bundesliga

Tobias Duffner

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Sinopsis

ISBN:	9783658313012
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Ciencia de la gestión
Año de publicación:	2020-07-28

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

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