Strategic Innovation Management - E-book

eBook

Strategic Innovation Management - ENG

Joe Tidd; John R. Bessant

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$1,099.00

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Sinopsis

ISBN:	9781118863381
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Global Education US
Tema:	Negocios y economía
Subtema:	Negocios y economía
Año de publicación:	2014-09-23

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors.

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