Strategic Orientations and Innovati - E-book

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Strategic Orientations And Innovativeness Of Multinational Corporations - ENG

A Multilevel Investigation Of Consumer Perceptions And Behavioral Intentions In A Cross-national Context

Nele Jacobs

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Sinopsis

ISBN:	9783658490195
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2025-07-30

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm?s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.

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