Strategies for e-Business - E-book

eBook

Strategies For E-business - ENG

Concepts And Cases On Value Creation And Digital Business Transformation

Tawfik Jelassi; Francisco J. Martínez-López

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$1,800.00

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Sinopsis

ISBN:	9783030489502
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comercio electrónico general
Año de publicación:	2020-06-28

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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