Strategy For The Corporate Level: Where To Invest, What To Cut Back And How To Grow Organisations With Multiple Divisions - ENG
| ISBN: | 9781118818367 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Wiley Professional Development (P&T) |
| Tema: | Negocios y economía |
| Subtema: | Toma de decisión y Resolución de problemas |
| Año de publicación: | 2014-04-24 |
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses: normally referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decision that only corporate-level managers can make: -         what businesses or markets to enter -         how much to invest in each business -         how to select, interact with and guide the managers of these businesses -         what activities to centralise at the corporate level Corporate-level Strategy includes additional online resources and provides managers and executive students with all the tools they need to make and review effective corporate strategy across a range of organizations.










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