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Strategy For The Corporate Level: Where To Invest, What To Cut Back And How To Grow Organisations With Multiple Divisions - ENG

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ISBN: 9781118818367
Formato: Page Fidelity
Idioma: Inglés
Editorial: Wiley Professional Development (P&T)
Tema: Negocios y economía
Subtema: Toma de decisión y Resolución de problemas
Año de publicación: 2014-04-24

This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses:  normally referred to as group-level or corporate-level strategy.  Corporate-level strategy addresses four types of decision that only corporate-level managers can make:  -          what businesses or markets to enter -          how much to invest in each business -          how to select, interact with and guide the managers of these businesses -          what activities to centralise at the corporate level Corporate-level Strategy includes additional online resources and provides managers and executive students with all the tools they need to make and review effective corporate strategy across a range of organizations.

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