The Art of Communication - E-book

eBook

The Art Of Communication - ENG

Semiotic Foundations And Strategic Applications

Peter Stockinger

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$2,720.00

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Sinopsis

ISBN:	9781394351954
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Lenguas
Subtema:	Lingüística sociolingüística
Año de publicación:	2025-01-07

The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication. Grounded in the theoretical and methodological frameworks of situated communication and communication project, this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of textscapes - specially crafted environments to fulfill communicative objectives. This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.

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