The Dynamics of Green Innovation in - E-book

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The Dynamics Of Green Innovation In B2b Industries - ENG

A Systems Approach To Explain The Diffusion Of Bioplastics

Friederike Esther Rhein

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Sinopsis

ISBN:	9783658321482
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Desarrollo desarrollo económico
Año de publicación:	2020-12-15

In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.

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