The Intuitive Customer - E-book

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The Intuitive Customer - ENG

7 Imperatives For Moving Your Customer Experience To The Next Level

Colin Shaw; Ryan Hamilton; Ryan Hamilton

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Sinopsis

ISBN:	9781137534309
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2016-08-20

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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