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| ISBN: | 9781119864820 |
|---|---|
| Formato: | ePub |
| Idioma: | Inglés |
| Editorial: | Wiley Professional Development (P&T) |
| Tema: | Negocios y economía |
| Subtema: | Comercio electrónico general |
| Año de publicación: | 2023-03-10 |
In today digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world most successful marketplaces reveals the strategies every enterprise needs to take the lead.