The Sustainability Effect - E-book

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The Sustainability Effect - ENG

A. Brady

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Sinopsis

ISBN:	9780230508484
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Ética de negocios
Año de publicación:	2005-09-15

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt hot topics for todays business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the worlds largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

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