The Wine Wars - E-book - 9780230624917

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The Wine Wars - ENG

The Mondavi Affair, Globalisation And "terroir"

O. Torrès

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Sinopsis

ISBN:	9780230624917
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Internacional economía
Año de publicación:	2006-07-03

This work describes California-based wine producer Robert Mondavis failure to set up business in a small, world-renowned wine-producing village in southern France. The Mondavi affair illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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