Toward a Better Understanding of Ru - E-book

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Toward A Better Understanding Of Rule-breaking Market Behavior - ENG

Insights From Performance Breakthroughs In Sports

Ann-Kathrin Veenendaal

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Sinopsis

ISBN:	9783030161071
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing investigación
Año de publicación:	2019-07-15

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.Â

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