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eBook
Understanding Media Users - ENG
From Theory To Practice
$880.00
| ISBN: | 9781444304961 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Wiley Global Research (STMS) |
| Tema: | Ciencias sociales |
| Subtema: | Estudios sobre los Medios |
| Año de publicación: | 2009-01-30 |
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience� at the core of media studies. examines the relationship between media and audiences by one of the world leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
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