Understanding Proactive Customer Or - E-book

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Understanding Proactive Customer Orientation - ENG

Construct Development And Managerial Implications

Dennis Herhausen

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Sinopsis

ISBN:	9783834968913
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2011-08-31

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their companys proactive customer orientation.

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