Wharton on Making Decisions - E-book

eBook

Wharton On Making Decisions - ENG

Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

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$420.00

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Sinopsis

ISBN:	9780471150817
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Toma de decisión y Resolución de problemas
Año de publicación:	02/2002

Perspectives from leaders in decision science at Wharton Organized in part through Whartons Risk Management and Decision Processes Center, the book assembles leading researchers from Whartons business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

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