Why Marketing to Women Doesnt Work - E-book

eBook

Why Marketing To Women Doesnt Work - ENG

Using Market Segmentation To Understand Consumer Needs

J. Darroch

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$700.00

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Sinopsis

ISBN:	9781137358172
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2014-07-05

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

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