Wine Management and Marketing Oppor - E-book

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Wine Management And Marketing Opportunities For Companies And Challenges For The Industry - ENG

Foued Cheriet; Carole Maurel; Paul Amadieu

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Sinopsis

ISBN:	9781119777410
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Research (STMS)
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2020-09-29

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

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