B2B eCommerce - E-book - 9783658385286

eBook

B2b Ecommerce - ENG

Basics, Business Models And Best Practices In Business-to-business Online Trade

Gerrit Heinemann

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$1,980.00

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Sinopsis

ISBN:	9783658385286
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comercio electrónico general
Año de publicación:	2022-11-11

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

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