Beyond Mobile - E-book - 9780230511613

eBook

Beyond Mobile - ENG

People, Communications And Marketing In A Mobilized World

M. Lindgren; J. Jedbratt; E. Svensson

eBook

$1,100.00

Disponible

Información adicional
Sinopsis

ISBN:	9780230511613
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2002-03-06

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

eBooks