Creative Cost-Benefits Reinvention - E-book

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Creative Cost-benefits Reinvention - ENG

How To Reverse Commoditization Hell In The Age Of Customer Capitalism

C. Dussart

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Sinopsis

ISBN:	9780230114630
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Relación con el cliente
Año de publicación:	2015-10-14

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

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