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Entrepreneurship And Small And Medium-sized Enterprises (smes) In Africa - ENG

The Realities Of The Post Covid-19 Era

eBook

$3,980.00
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ISBN: 9783032141743
Formato: ePub
Idioma: Inglés
Editorial: Springer Nature
Tema: Negocios y economía
Subtema: Emprendedurismo
Año de publicación: 2026-04-30

This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption.  Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative?highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.

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