Fashion Marketing Communications - E-book

eBook

Fashion Marketing Communications - ENG

Gaynor Lea-Greenwood

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$560.00

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Sinopsis

ISBN:	9781118496176
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Diseño
Subtema:	Moda y accesorios
Año de publicación:	2012-10-02

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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